Meet Kate & Ana

THE TWO WOMEN BEHIND HYSA

Two women. Two cultures. Two perspectives. One passion for the next great find.

Meet Kate

Born and raised in Korea and now living in Qatar, Kate is a mother of two with an international business background. Having held leadership roles across different industries, she brings entrepreneurial experience, Korean product knowledge and a sharp eye for quality, innovation and everyday convenience.

Meet Ana

Originally from Macedonia and now based between Qatar and Dubai, Ana has spent over a decade in retail, sourcing and discovering international brands. She has managed thousands of products and hundreds of brands, helping create one of the most extensive beauty selections in the region.

From Buyers to Founders

Somewhere between discovering brands, negotiating with suppliers, deciding what deserved a place on the shelves and sharing probably too many opinions, we became great business partners — and great friends too.

We wanted more freedom — more brands to discover, more ideas to explore and more people to share them with.

And HYSA was born.

Why HYSA?

We’re not here to sell you everything.

We’re here to share what we genuinely think is worth discovering.

We don't want HYSA to be another endless online catalogue. We want it to be a carefully curated collection where every product has a reason to be here.

More choices don't necessarily mean better choices.

Maybe it's an innovative Korean skincare product, a quicker alternative to your regular salon manicure, a beautiful accessory or simply something that makes everyday life a little easier.

We look for quality, innovation, practicality and those special details that make a product stand out.

We carefully choose products we genuinely like, trust and believe are worth sharing — from Korea and around the world.

Good products. No guesswork.

Welcome to HYSA. 💜